The Superior Food stuff Fund backs Uk challenger model JimJams Spreads | Food stuff Sector Information

JImJams Spreads – backed by financial commitment fund

Uk challenger brand JimJams Spreads has obtained backing from local expense auto The Very good Food items Fund.

The fund, which backs better-for-you brand names, has compensated GBP200,000 (US$273,515) for a minority stake in the enterprise. It is the fund’s next investment decision, though the id of the to start with company to get its backing has not been manufactured community.

Early phase undertaking money company Ascension Ventures manages the GBP1.8m fund on behalf of Massive Culture Cash and Impression on Urban Wellness, a portion of Guy’s & St Thomas’ Charity. 

The fund’s accelerator programme is managed by Mission Ventures, which was recognized by food stuff field entrepreneurs.

Launched in 2015 by mothers and fathers Kevin and Kellie Bathtub, JimJams, based in Essex, north of London, can make chocolate and hazelnut spreads with no extra sugar. They are marketed by using key supermarket chains including Sainsbury’s, Morrisons and Asda.

JimJams’ solution vary, which also contains chocolate dippers, suits with the fund manager and Mission Ventures’ said intent of backing “industry-led methods” to childhood weight problems with equity and business assist. 

Kevin Bathtub said: “The expense from Good Meals Fund is a large increase for our progress. The extra help from Mission Ventures will assistance us immeasurably in shaping the enterprise and continuing to offer you mothers and fathers healthier possibilities to day-to-day treats and shop cabinet staples.”

JimJams will obtain 12 months of no cost business enterprise acceleration assistance  provided by Mission Ventures as section of the financial commitment package deal.

Mission Ventures CEO, Paddy Willis claimed: “We’re delighted to continue on to aid Jim Jams in supplying much healthier alternatives for families without compromising on flavor. Our accelerator programme is operate by entrepreneurs for business owners and built to optimise their possibilities of scaling properly.”

Mission Ventures was introduced last March by Willis, co-founder of the Plum Toddler model, along with John Stapleton, co-founder of New Covent Backyard garden Soup and Very little Dish and Nigel Parrott, co-founder of Ape Treats.

It declared its first accelerator cohort in June.