May 19, 2022


Free For All Food

Uffizi Museum launches Superchef Facebook cooking present

The Uffizi Museum has released a Superchef Fb cooking display. Italian cooks will prepare dinner recipes impressed by the Uffizi are living on Fb as the gallery extends its social media engagement.

The Uffizi has released a weekly video clip series on Fb entitled Uffizi da Mangiare (Eat with the Uffizi). The video clips will be posted each and every Sunday and exhibit recipes inspired by artwork in the famous gallery’s selection. “A properly-identified chef or worldwide meals and wine superstar will opt for a do the job from the collections and, impressed by its ingredients, recommend recipes or cook the dish,” states the Uffizi on its web-site. “The purpose of the collection is to illustrate and deepen the intimate bond that…has constantly joined the artwork of painting to that of gastronomy.”

Even now life paintings are the major focus and the to start with video clip showed restauranteur and Television identity Fabio Picchi (of Cibrèo) check out ‘Ragazzo con la cesta di pesci e di aragoste’ (Boy with fish, a 1736 portray by Giacomo Ceruti), introducing a basic mayonnaise to the seafood. Further more episodes will feature Dario Cecchini, Valeria Piccini and Marco Stabile putting their interpretations on traditional even now life. The videos are in Italian.

Conquering social media

The Uffizi Galleries have embraced social media across a wide range of platforms for the duration of the pandemic. It did not even have a Fb account before March 2020 but now features in excess of 88,000 followers. Their posts are inventive and partaking – for instance every single thirty day period they pair a painting with an astrological star sign for an artwork-primarily based horoscope reading through. In the meantime Uffizi on Air highlights unique artists, and educational projects stimulate the community to create their possess variations of famed paintings.

It’s not just Facebook. The Uffizi has 591,000 followers on Instagram.

It has even ventured into the predominantly youth-biased platform of TikTok showing it doesn’t just take itself too critically, and attaining a foothold with a youthful viewers in the method. Well known paintings are offered an amusing twist and paired with soundtracks from musicians which includes Adele, the Weeknd and Auntie Hammy. The go looks to have paid out off as the variety of younger site visitors to the museum nearly doubled when the Uffizi reopened last summer season.

On-line engagement has been critical for museums in lockdown

Cocktails with a Curator at Frick Collection museum weekly coronavirus attractions update

Like the Uffizi, most museums have realised the relevance of social media in keeping audiences engaged when their bodily doors are shut. Many have demonstrated quirky inventiveness in their engagement – from the Getty Museum’s now well known obstacle to recreate artworks applying frequent home merchandise to the National Cowboy Museum who requested a security guard to take about their Twitter account to emphasize their collection. The Frick Assortment turned to YouTube for its Cocktails with a Curator, in which viewers are invited to share a cocktail with a curator though speaking about a famed artwork.

The hashtag #MuseumAtHome has introduced a host of unlikely museum goers to collections.

Bringing art into the house

“As households cook and consume these dishes, the artwork will be the organic discussion subject matter,” claimed Eike Schmidt, director of the Uffizi, conversing to The Artwork Newspaper.

“We want to use social media to create anything that is truly social.” The museum selected Facebook as its platform due to the fact its followers there are multigenerational, contrary to TikTok which has a substantially younger demographic.

Six episodes have previously been filmed and a more 12 are in output.

“While we wait around to welcome our audience again…our artwork has achieved men and women in their homes,” claims the Uffizi on Facebook. “Art had limitless streets.”