A on the internet panel dialogue on Telangana Sona Rice noticed speakers, led by a senior govt formal, highlighting the well being positive aspects of the rice and the need to tap its export prospective.
Addressing the programme on ‘Agricultural Innovations and Consumer Marketplaces: Rewards and Issues for Telangana Sona Rice’, organised by Indian Faculty of Business (ISB) on Thursday, Agriculture Secretary B.Janardhan Reddy stated the rice wide variety can turn into a new, nutritious foodstuff choice.
Telangana Sona Rice, which has low glycemic index (GI), can lead to making a healthier India and deal with lifestyle issues like diabetes. With its intrinsic wellness benefits and increased output in the State, the new paddy selection has great probable arrive at out to many consumers across the world. The want is to capture the creativeness of buyers on its wellbeing rewards and also construct upon the export potential, he mentioned, urging ISB to get the job done carefully with all the stakeholders and just take this initiative forward.
Designed by researchers of Professor Jayashankar Telangana Point out Agricultural College (PJTSAU), Telangana Sona (RNR-15048) superfine selection rice has small glycemic index and bigger protein, carbs, strength and vitamin B3. A handful of months in the past, the Point out Agriculture Department, PJTSAU and ISB signed an agreement on strategic branding and marketing and advertising of Telangana Sona rice.
PJTSAU Vice Chancellor V. Praveen Rao told the panel discussion that Telangana Sona Rice gels with neighborhood climatic problems and is a disorder resistant, small duration crop with high protein articles and reduced glycemic index. PJTSAU adopted a multi-pronged technique in phrases partnerships, improvements, exploration, mapping, benefit chain in offering a lot more benefit to the stakeholders, he reported.
Senior Assistant Professor Marketing and advertising at ISB Madhu Viswanathan, the lead school for Telangana Sona, shared his insights on how the branding and marketing and advertising study for the rice was carried out.
The effects demonstrate that there is a want for segmentation distinct positioning system covering both well being and taste attributes of the rice to achieve the mass market.
Founder of The Great Hyderabad Meals and Journey Club M.Ravikanth Reddy underscored the significance of marketing the wellbeing rewards of the rice assortment by adopting a holistic advertising technique. Dean Analysis of ISB Manish Gangwar and Director, ISB-Centre for Business Markets D.V.R. Seshadri spoke, a release from the enterprise university reported.