Takes Aim At Chick-Fil-A, Popeyes

McDonald’s (MCD) did not waste any time heating the hen sandwich wars again up as just times into 2021, the firm has ideas to include not one but a few new chicken sandwiches to its menu.

The speedy-food items chain will go head-to-head with Chick-fil-A and Popeyes as its eyes that coveted place among consumers for the beloved rooster sandwich amongst chain places to eat.

McDonald’s advised Reuters it has designs to roll out its crispy rooster sandwich in a “classic,” “deluxe,” and “spicy” variation on Feb. 24, that includes a new crispy white meat rooster fillet served with crinkle-slice pickles on a toasted, buttered potato roll.

United states of america Currently mentioned the “spicy” chicken sandwich will have a spicy pepper sauce on it, when the “deluxe” will have shredded lettuce, Roma tomatoes, and mayonnaise.

McDonald’s introduced in November in a blog site submit that it would be introducing a new crispy chicken sandwich in 2021, stating at the time it was tests the “spicy” model in some marketplaces.

At that time, McDonald’s Usa President Joe Erlinger explained to United states Now about the chicken sandwich start, “We think it is going to bounce-start our hen journey, build our chicken credentials and get people today to start out searching at us otherwise. We’re thrilled about the moves we’re creating to meet – and exceed – buyer expectations for great-tasting hen. That is how we will start off to build our hen believability.”

Through 2020, McDonald’s has made some daring moves to its menu, enlisting the enable of singers Travis Scott and J Balvin to promote combo foods, incorporating Spicy McNuggets, and introducing pastry goods this kind of as blueberry muffins and cinnamon rolls.

The business also brought back the McRib soon after eight a long time and unveiled the McPlant – a plant-primarily based burger that it is tests in some worldwide marketplaces.

The chicken sandwich, nonetheless, has been a hotly contested menu merchandise that has drawn quick consumer need. In August 2019, Popeyes released the New Orleans-styled fried chicken sandwich, which fueled a feud on Twitter amongst chicken competitor Chick-fil-A and drew crowds at the rapid-meals restaurant.

Shares of McDonald’s were buying and selling at $209.57 as of 1:26 p.m. EST, down $5.01, or 2.34%.

A classical singer was making the most of a McChicken sandwich at a McDonald’s outlet in Edinburgh, Scotland, on Monday when she identified a lifeless spider in her foodstuff. In this image illustration, a McChicken sandwich sits with regular Dollar Menu merchandise marketed at a McDonald’s restaurant in Des Plaines, Illinois, October 24, 2013. Photo: Getty Photographs/ Scott Olson