SRW Agency Gathers Natural Foods Companions to Pool Optimistic Advancement for Great

CHICAGO, Dec. 16, 2020 /PRNewswire/ — On Friday December 11, SRW, an independent company with a penchant for expanding natural, wellness and greater for your food items models, convened its very first yearly keynote handle. Privileged to be a food stuff-concentrated agency although buyers turned to organic foodstuff much more than ever, SRW deftly navigated the pandemic with and for its companions, reporting an approximated 140% profits expansion for the company in 2020 (3MM, 2019 to ~7MM, 2020), and clientele seeing matching gains in their respective industries.

“We, and our companions, are keenly mindful of how lucky we are to have developed in the previous year, with even brighter futures ahead,” mentioned SRW co-founder and Chairman, Charlie Stone. “With that advancement comes the duty to share our learnings, and assist leverage our superior wondering and sources to help our companions do fantastic, in just their own businesses and through the world.”

The organization commonly brings its shopper companions with each other in-individual during the purely natural meals Expo East and West, but with situations likely virtual this yr, found a new way to allow its portfolio of all-natural food items models to obtain to mirror on the 12 months and advantage from their shared network.

The day was billed as a opportunity to choose critical learnings into 2021, building lemons from the chaos of a wild year in CPG, and the world at big.

SRW’s powerhouse of 5 attained woman department leaders took heart stage to share their insights about Technique (Nicole Teeters), creative (Lauren Hayes and Adenike Akinbisehin), Paid out Media (Melissa Sweere) and General public Relations (Ashley Thomas). Their essential takeaways for superior-for-you brands, and extra, integrated:

• With individuals flocking to on-line grocery, it really is more essential than at any time that models generate awareness Just before buyers visit digital shelves. This is in particular legitimate for Gen Z customers, whose paying for electrical power will develop appreciably in 2020.
• Talking of on-line grocery, it is time to make positive your intern isn’t really handling your Instacart strategies. Kroger and Costco entered the ranks of top rated 10 on the net shops this calendar year, accounting for about 22 billion pounds in purchaser paying out.
• It was a tough 12 months to be a inventive! The quantity one way to make absolutely sure you’re obtaining the greatest operate from your group at this time: Know who you are as a model, know what you might be making an attempt to do, and be a champion for these items to your teams.
• The most PR-worthy brand names know who they are – and what they stand for. 2020 was the 12 months that shoppers confirmed they want to know what manufacturers care about. The types who stand for a little something, certainly stand out.

Moreover, Media Director Melissa Sweere cautioned brand names to contemplate how a great deal time they expend concentrating on in-feed written content, now that buyer anticipations have shifted to think that brand names will obtain them – not the other way all over. “Consider how a great deal exertion you might be paying on your in-feed material as opposed to your advertisements. If it is a 2:1 ratio, you need to have to flip it,” stated Sweere.

The SRW group also explored the position of influencer promoting and the means to leverage influencers as information creators. Artistic Director and agency veteran Lauren Hayes championed the function of the agency in this relationship, to make sure every brand gets the greatest function from each and every spouse, that feels on brand name for all functions.

Co-founders Charlie Stone and Kate Weidner had been on-hand to emcee, with SRW’s Chief Inclusion Officer Megan Abman sharing strategies to improve Variety, Equity, Inclusion and Belonging in client-agency associations. Co-founder Brian Rolling pulled double duty as DJ and led a panel of nonprofit advocates in a dialogue on how food brand names can assist solve America’s overall health disparities – inequities which have grown additional pronounced in the past nine months. The panel highlighted professionals from organizations this kind of as the Wholesome Schools Campaign offering actionable ways on how to leverage corporate time, treasure and abilities, even in the pandemic.

“One of SRW’s firm values is that we treatment: about the operate, about just about every other, and about the earth around us,” stated Rolling, who also prospects SRW’s non-profit and pro-bono work. “Our associates feel the exact way, and we’re fortunate to be in a position to manual their intentions into motion.”

Around twenty shopper companions were in attendance, which includes Kite Hill, Harvest Snaps, Route of Lifestyle, Straightforward Mills, American Flatbread, Brazi Bites, Dietary Manufacturers, Base Culture, and This Minimal Goat – SRW’s newest client gain, a line of delightful, clean label sauces and spices from nicely-recognized Chef Stephanie Izard.

“We joked that with the very low bar set by 2020, this keynote would be the greatest Friday of the yr – but it really turned out to be,” stated Weidner. “We’re grateful for the chance to convey our portfolio of brand names undertaking fantastic in the planet collectively, to assist them all do even greater, alongside one another.”

VP Accounts Bennett Dixon rounded out the day with a shopper results panel, highlighting SRW’s shopper associates who created amazing moves in a wild year to come out better than just before. Participants integrated Kite Hill, Terra Elements and Route of Everyday living

“SRW served us navigate the globe of on the internet grocery to capitalize on a quite large minute for the freezer part,” stated panel participant, SRW customer and Path of Life VP Profits Audrea Fulton. “Our manufacturer turned a corner when we started out doing work with each other. Via their crew, we never ever miss out on an prospect, and they definitely helped us make the most effective out of a time period that could have been complete chaos.”

Media make contact with:
Ashley Thomas
[email protected] 
224.234.5232

Source SRW Agency