March 1, 2024


Free For All Food

Piada Italian Avenue Food’s new travel-via experiment

For a long time, Piada Italian Street Food has operated a handful of retailers with pickup windows, a characteristic that has turned out to be serendipitous all through the prolonged pandemic.

“It’s proven a must have,” explained Matt Harding, senior vice president of culinary and menu innovation at Piada.

Around seven of the brand’s 38 restaurants have pickup home windows. This thirty day period, the Columbus, Ohio-based mostly chain is including a new amount of ease for prospects with the opening a cafe with a generate-thru lane.

But as opposed to other quick-everyday restaurants like Chipotle Mexican Grill and Shake Shack who are experimenting with travel-thru lanes created for cell pickup orders, Piada is sticking to the old-college tactic.


On Nov. 4, quickly-casual chain Piada opened a new cafe in Cleveland with generate via lane. The chain is screening a hybrid edition of a conventional travel-through idea, the place staff members get the job done outside the house and choose orders on a pill.

Harding, who attended the Culinary Institute of The us in Hyde Park, N.Y., claimed hospitality is a main mission of the model. So, the Piada restaurant, which opened in early November in a suburb of Cleveland, has staff outdoors taking orders working with tablets — a tactic much more prevalent at chaotic swift-company chains like In-N-Out Burger and Chick-fil-A.

Harding explained it is critical for the manufacturer to always interact with clients — even if they’re sitting down guiding the wheel of a motor vehicle.

During our newest Added Serving podcast, Harding discusses the brand’s push-thru experiment, the November rollout of the company’s new application and Piada’s plan to consider advantage of pandemic-fueled authentic-estate alternatives as it appears to be to reboot advancement.

Make contact with Nancy Luna at [email protected] 

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