May 9, 2021


Free For All Food

Over Quick Aims To Wake Up The Breakfast Aisle With Bars As Delightful As They Are Daring

BROOKLYN, N.Y., Feb. 8, 2021 /PRNewswire/ — More than Easy is launching into the breakfast category with a line of basic, healthy, and far better-for-you breakfast bars in 4 early morning-encouraged flavors – Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha – with a bold, colourful appear and concept to match.

When the bars’ nutritional profile and basic ingredient list—organic oats, nut butter, and cage-cost-free egg whites—are 2nd to none in the classification, Around Easy’s colorful and eye-catching branding speaks to much larger aspirations beyond just the bar. Created through a partnership with renowned global branding agency Jones Knowles Ritchie (JKR), Over Easy’s daring packaging, inverted symbol, and motto “Get genuine. Breakfast.” are a nod to the company’s intent to awaken the sleepy breakfast class, one particular the firm feels is ripe for innovation offered its dominance by heritage manufacturers who have missing their attractiveness with present day people.

“People speak about Massive Tobacco, Big Pharma, and Big Oil… but what about Major Breakfast? Legacy breakfast organizations have been pumping us whole of sugar each morning for decades, and now breakfast on social media is dominated by ridiculous recipes and unrealistic 10-action morning routines,” explained Kyle Maggard, CEO and founder of About Quick. “We all just require a breakfast that preferences terrific, is wholesome, and doesn’t sluggish us down, and as a father with a toddler and a new child, I realize this now far more than ever! I developed Above Straightforward to offer persons a realistically scrumptious start out to their day—through basic, nutritious, and terrific tasting breakfast bars.”

Kyle, a West Stage graduate, previous Army Captain, and father of two, commenced creating breakfast bar recipes in his kitchen in 2018 when an MBA pupil at Harvard Enterprise College. Drained of suffering through the a great number of dense protein bars he relied on in the army and pissed off that most handy breakfast food items ended up packed with sugar, Kyle fully commited to using only components he could discover in his personal kitchen. Obtaining inspiration from Pinterest and foodstuff weblogs along the way, Kyle worked on the recipes for months to produce the most delicious and natural breakfast bar out there. He then left Harvard Business College with the mission to make frantic mornings a little bit less difficult by means of More than Effortless.

Around Easy’s start corresponds with the ongoing “snackification” of breakfast. Individuals are significantly ditching their 7 A.M. sit-down food for brief, handy breakfast treats they can take in at their desk or on-the-go, with approximately 75% of buyers now snacking in the morning (Mintel).

More than Effortless breakfast bars are crafted with only 8-10 substances, which includes natural oats, purely natural nut butter, cage-totally free egg whites, and honey. Just about every bar includes 8-11g of protein, 6-8g of fiber, and is gluten-cost-free, dairy-cost-free, soy-free of charge, and created with no any synthetic flavors or refined sugars.

With an MSRP of $2.49/bar, Over Uncomplicated breakfast bars are obtainable in Full Meals Marketplaces in the Northeast and Mid Atlantic locations and choose Giant Martin areas, in addition on the net on Amazon and The business will be increasing distribution to the MidWest and West Coast in the coming months, with national distribution with pick out partners predicted by the close of the yr. In excess of Quick will also be launching further breakfast bar flavors and solution variations throughout 2021.

To study a lot more about About Uncomplicated, you should pay a visit to

About More than Effortless
Above Easy is taking on the breakfast class with simple, healthy breakfast bars designed for occupied, fashionable individuals. Armed with the motto of “Get Actual. Breakfast.,” the brand aims to be the swift and healthier option for tens of millions of Us residents left jaded by a stale breakfast classification that is out of touch with recent life. Started out by West Stage graduate, previous Military Captain, and father Kyle Maggard in his Boston kitchen area, Above Easy’s portfolio consists of four scrumptious breakfast bars that include only 8-10 ingredients, but provide 8-11g of protein and 6-8g of fiber when also currently being gluten-cost-free, dairy-cost-free, soy-totally free, and created devoid of any synthetic flavors or refined sugars. In excess of Uncomplicated breakfast bars are obtainable in find merchants, such as Total Meals Markets and Huge Martin, and on line on Amazon and at To study a lot more about In excess of Uncomplicated, remember to take a look at, or follow on Instagram and Facebook.

Push Get in touch with:
Megan Busch
Electrical power Digital Marketing and advertising
[email protected]

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