May 23, 2024


Free For All Food

Metro launches Canada’s only My Wellbeing My Selections software guide

The method permits consumers to simplify their grocery shopping in accordance to their own definition of wellness

TORONTO, Jan. 11, 2021 /CNW-Telbec/ – Metro is launching My Health and fitness My Possibilities, a new manual for buyers who want to simplify earning the greatest merchandise alternatives based on their own life, values or overall health requires when they store. As of currently, practically 9,000 goods – observed in shop, on the web and the My Metro application – will screen a person or additional of the system attributes – close to 50 – allowing Metro shoppers to make their purchasing encounter simpler and more rapidly.

METRO Inc. Logo (CNW Group/METRO INC.)

Metro worked with gurus and specialists to layout and put into practice this plan with a unique methodology. The advancement of the program’s classification criteria was centered on study data, analysing Canadian buyer tendencies, Canada’s foodstuff guideline, information and facts released by regulatory bodies like Wellbeing Canada, and the standards for distinct nutritional existence. A products could involve various characteristics categorised according to their degree of value. Therefore, a foods could be labeled as vegan, gluten-free and non-GMO.

“Each individual thirty day period in Ontario, a lot more than 1.3 million searches1 are manufactured on the Internet in relation to the different characteristics of My Wellness My Alternatives,” says Mike Thomson, Vice President Grocery Merchandising, Metro. “With this application, we’re offering our buyers the chance to opt for food items that fulfill their personal definition of wellness. The manual is intended to make their in-store or online browsing knowledge with us less complicated and extra time effective,” he claims.&#13

Metro is the only grocery retail outlet in Canada to give a foodstuff range manual based mostly on life-style and particular tastes as a result of its My Overall health My Alternatives application. AIR MILES associates will have accessibility to a lot more individualized features and content material primarily based on their favourite attributes on the My Metro software. In simple fact, the application will contain a new feature letting shoppers to scan solution barcodes, at residence or in the suppliers, to master their particularities and which attributes they have.

“When you take into consideration that 51%2 of Canadian grown ups on a regular basis look for information and facts on the top quality, suitability and healthiness of the merchandise they take in, a software this kind of as this one particular is particularly essential,” says Linda Montpetit, a nutritionist and extended-time collaborator of Metro. “Data on product packaging are not normally easy for consumers to interpret. This software brings together the information and facts on the labels with the concealed features of the goods. This will drastically simplify people’s purchasing experience and support them make educated choices a lot more effortlessly.”

The attributes stated by My Wellbeing My Alternatives can now be found in outlets thanks to inexperienced rate tags,, Metro Online Grocery and the My Metro app.

About METRO Inc.
With once-a-year product sales of nearly $18 billion, METRO Inc. is a food stuff and pharmacy leader in Québec and Ontario. As a retailer, franchisor, distributor, and producer, the corporation operates or expert services a network of some 950 foods shops beneath numerous banners which includes Metro, Metro As well as, Tremendous C and Food stuff Principles, as very well as some 650 drugstores generally under the Jean Coutu, Brunet, Metro Pharmacy and Meals Fundamentals Pharmacy banners, offering employment to nearly 90,000 people. For additional aspects, pay a visit to

1 Source : Google Keyword Planner, oct. 2019 à sept. 2020, Ontario-EN + Ontario-FR.&#13


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Resource METRO INC.