“This is Italy’s instant in time to captivate the North American marketplace with its incomparable elegance society,” says Amy Parsons, who joined Mozzafiato as CEO back again in October.
“In the similar way that the Italian culture and lifestyle have produced an enduring adore for its style and design, fashion, foodstuff, wine, and cars, the globe is all set to unlock its enthusiasm for Italian splendor,” says Parsons in a the latest media release about the new attractiveness retail platform.
“American consumers,” she says, “have proven their affinity for discovering a number of and various splendor brands in a single site. Mozzafiato transforms that idea into a wonderful, psychological working experience with this selection of genuinely reliable and unique Italian merchandise.”
Italian Splendor suppliers Mozzafiato is starting off online and opening merchants before long
Ecommerce has far more than doubled this calendar year in the US and Canada. And natural beauty consumers are shopping for more on the internet than at any time. These retail and buyer habits information are not lost on the team at Mozzatiato.
The Italian Beauty retailer launched on-line early very last month: “just in time for the vacation purchasing time, Mozzafiato’s mission is to reinvent the American elegance working experience by Italian lifestyle and spirit, with merchandise ranging from historic fragrances to scientific innovations in a actually immersive shopping experience that delights the soul,” explains the media release.
And there are previously plans for far more than 20 “immersive” retail merchants to open in cities in equally the US and Canada.
Building a new market for Italian Natural beauty with customer education, cultural exploration, and product curation
On the internet at Mozzafiato (“breathtaking” in Italian), web page guests can browse and shop by product classification or by area, in substantially the very same way a single outlets for wine by terroir.
It is section of the retailer’s tactic to make familiarity and need for magnificence, individual care, and fragrance products built by Italian makes.
For the start, Mozzafiato partners with some 17 models across classes. These brands are Acca Kappa, Acqua Dell’Elba, Acqua Di Bolgheri, B&C Natura, Borghese, Carthusia, Farmacia 1561, Marvis, Ortigia Sicilia, Parco 1923, Perlier, Proraso, Rudy Profumi, Skin & Co Roma, Storie Veneziane, Tuttotondo, and Lorenzo Villoresi and they symbolize 9 of Italy’s 20 administrative areas: Abruzzo, Campania, Emilia-Romagna, Lazio, Lombardia, Sicilia, Toscana, Umbria, and Veneto.
And there is info on the website about the history and geography of each area as properly as images and tales about the brand names on their own to assist people ‘travel’ to Italy and learn about all that the state has to present the elegance earth.