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Impremedia Acquires Recipes Web-site Comedera

Topics: Products/Provider, Merger/Acquisition

Impremedia, the major Hispanic Material Business, introduced its acquisition of food items and recipes web site Comedera. Comedera joins Impremedia’s award-profitable household of information and life style brands.

“We are excited to convey Comedera into the Impremedia loved ones,” stated Iván Adaime, Chief Government Officer, Impremedia. “We know Hispanic consumers are significantly searching on the net for cooking methods to make their lives less complicated and superior, and this acquisition provides us an best way to tackle this escalating option.”

“Latinos are recognised for celebrating about the desk with family members and close friends. We will not organize any event where by food items is not included. On major of that, in our day by day life, we also get pleasure from foods, and we are more and more anxious about the ingredients and the alternatives we make in the kitchen,” Rafael Cores, Impremedia’s VP of Articles, reported in a assertion.

“We know how critical, wealthy and various the culinary encounter for our concentrate on audiences is,” Cores highlighted. “Our goal is to offer a straightforward approach for the Latino customer that we sense is lacking in the present area.”

Comedera is a web site for families and daily cooks, with a record as one of the unique foodstuff weblogs. It was developed by Madrid-dependent internet entrepreneur and photographer Daniel Noboa, who released it in 2012 and produced it expand into a web site that reaches hundreds of thousands of users every thirty day period.

“Impremedia has a demonstrated monitor of developing and scaling high-quality information brands. I am thrilled that the web page that I founded is prepared to go to the subsequent amount,” explained Daniel Noboa, founder of Comedera.

“We see a large opportunity in the meals area. We will be investing in strengthening our recipe foundation when also acquiring in other food-relevant content material areas,” concluded Adaime

URL: https://comedera.com

About Impremedia

ImpreMedia is the foremost news and lifestyle enterprise serving the Spanish-speaking Latino group in the United States.

It has a digital and print portfolio of trustworthy, influential makes that attain a extremely engaged, multi-generational Hispanic audience. La Opinión, established in 1926 in Los Angeles is the nation’s #1 Spanish-language daily newspaper, when El Diario, launched in 1913 in New York is the oldest Spanish-talking everyday in the United States. It also publishes La Raza in Chicago, La Opinión de la Bahía in San Francisco, and electronic retailers these as Solo Dinero (the only personalized finance web-site in Spanish that is based in the United States), and Siempre Car.

The Impremedia family of electronic media outlets incorporates news internet sites these kinds of as La Opinión, El Diario NY and La Raza, and Way of living brand names like Solo Dinero (Particular funds), Siempre Vehicle (Cars), Comedera (Recipes), and La Vibra (Enjoyment), draws in extra than 35 million month to month people all over the world. These makes have all over 2 million followers on Social Media.

People publications rank amid the most widely read and trustworthy and prestigious Spanish-language media in the United States, backed by a historical past of far more than 100 years informing and supporting the Hispanic community in that state. In addition to acquiring been regarded numerous situations by the Nationwide Association of Hispanic Publications for their journalistic perform, most not long ago the corporation has been given grants from the Facebook Journalism Venture, the Google Information Initiative, and the McCormick Foundation.

Impremedia is a member of the Countrywide Association of Hispanic Publications and the Nearby Medium Consortium.


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