Flexibility Healthier Cooking Oils turns into 1 of India’s most Favored Cooking Oil Brands

– IPSOS City Client Sentiment Study mentioned Liberty Oils among the leading 5 purchaser selections in food products

HYDERABAD, India, Jan. 8, 2021 /PRNewswire/ — Freedom Wholesome Cooking Oils, the primary model of edible oil has been recognised among the the City Indian Consumer’s Top 5 Cooking Oil selections in the India Today- Ipsos Urban Consumer Sentiment Survey 2020. This highlights the consumer’s choice for the manufacturer by an independent third-party survey, as they take pleasure in the good quality, consistency and trustworthiness of their favourite edible oil brand name – Liberty, in-spite of its existence in selected geographies throughout India.

The study was done to realize the adjust in client notion to brands due to the fact COVID-19 lead all people to a new normal. The study presented about 4,000 respondents from 15 towns, throughout the region with a listing of well-recognised makes from 51 categories. The respondents ended up asked to choose their most most popular brand names primarily based on the requirements of rate, quality, trustworthiness and so on. When the price tag remained a element of worry, individuals were being prepared to spend much more for hygienically made food stuff products that have been consistent with their high-quality and manufacturer messaging, which are what instilled a sense of rely on in the models. Flexibility Healthier Cooking Oils has been producing strides in the general public eye by preserving consumer preferences at the top of their priority lists.

Talking on the celebration, Mr. P Chandra Shekhara Reddy, Vice President, Income & Advertising, Independence Healthful Cooking Oils said, “We are delighted to be recognized as most dependable makes in cooking oils & consumer’s best alternatives in edible oil. We thank our buyers for their have confidence in, unflinching help and patronage of Flexibility Healthful Cooking Oils around the last ten years. The pandemic posed a large amount of struggles for our marketplace, but it was of the utmost importance to us that our people felt relaxed and assured although acquiring our merchandise. This honourable recognition is the final result of our aim on the consumer’s preferences. Flexibility Wholesome Cooking Oils has been producing strides into consumer’s hearts and the previous yr has been a important just one, regardless of the hardships. From encouraging our consumers to prepare dinner at residence via our campaigns ‘Liberty Foodshala’, ‘Freedom Superstar Kitchen’ and ‘#ImmunityBeginsintheKitchen’, we have tried out our ideal to connect with our clients and be a component of their culinary journey in COVID-19 imposed lockdown. We have a short while ago roped in actors Yash & Radhika, vouching for the wellbeing rewards of switching to Freedom Balanced Cooking Oils to truly feel terrific. This 12 months has been an ode to our individuals and how a lot their security and well being mean to us. We would like to continue on successful around our buyers as a result of sincerity and dedication in the direction of their health and fitness and goodwill.”

About GEF India (Freedom Balanced Cooking Oils):

‘Freedom’ is the Flagship brand name of Gemini Edibles and Fats India Pvt. Ltd. (GEF India). Flexibility Wholesome Cooking Oil Vary is offered as Independence Refined Sunflower Oil, Independence Bodily Refined Rice Bran Oil, Independence Kachi Ghani Mustard Oil and Freedom Groundnut Oil.

Flexibility Refined Sunflower Oil was introduced in April 2010 in Andhra Pradesh and Odisha. It is a top brand name of Sunflower oil and at this time ranks No. 1 by current market share in the Sunflower Oil category in Telangana, Andhra Pradesh & Odisha. (Source: Q1 20 Report AC Nielsen).

Flexibility Physically Refined Rice Bran Oil: It was introduced in October 2015, for the wellness-aware people with its potent proposition of 10,000 ppm Oryzanol and well balanced fats profile. It is growing at quickly speed in this class and is a model leader.

Web page: https://www.freedomhealthyoil.com/

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