DoorDash Announces New Brand Marketing campaign That Spotlights Expanded Offerings Outside of Foodstuff and Celebrates Nearby Communities

SAN FRANCISCO, Jan. 22, 2021 /PRNewswire/ — DoorDash, the nation’s top on-demand from customers nearby logistics system, introduced today the start of a multi-system promoting campaign in the U.S. DoorDash is bringing its new model marketing campaign to the Large Game for the very first time with a :60 Tv spot airing on Sunday, February 7 in Quarter 1. Titled “The Community,” the campaign reinforces DoorDash’s mission to develop and empower local economies and unveils new brand name messaging close to deliveries of community favorites outside of foods, highlighting the breadth of DoorDash use conditions and system categories like dining establishments and benefit.

The campaign capabilities Sesame Workshop, the nonprofit behind Sesame Avenue, and places neighborhood relationship entrance and center. Debuting a re-imagining of the typical Sesame Road tune “People in Your Neighborhood,” the artistic stars Grammy and Tony Award-profitable actor and rapper Daveed Diggs and beloved Sesame Street Muppets Massive Bird, Cookie Monster, Grover, and Rosita. Jointly, they rejoice the local neighbors who provide the lots of choices readily available through DoorDash – including objects like ramen, milk, shampoo, birdseed, mango smoothies, paper towels, and, of course, cookies.

“DoorDash’s mission has constantly been to empower any small business on Main Street to prosper on line, and final calendar year we meaningfully accelerated that mission as we prolonged our system to present far more to your door–from food stuff to ease things, household supplies, wellbeing and wellness, and far more,” mentioned Christopher Payne, Main Operations Officer at DoorDash. “What excites me about this marketing campaign is that it tells the tale of how we produce all the best in your community in an reliable and partaking way and supports Sesame Workshop. This marks the to start with time we’ve shifted our brand picture from a food items shipping and delivery logistics firm to a multi-classification marketplace in a significant way, although celebrating the neighborhood heroes that make up the fabric of our neighborhoods.”

DoorDash invitations buyers to be part of them in assist of Sesame Workshop’s world wide educational media and social affect courses. Starting on Sunday, February 7, DoorDash will donate $1 for each buy* up to $1 Million to Sesame Workshop.

“As a nonprofit, we value that this partnership and philanthropic assist will elevate and advance our mission to assist children everywhere mature smarter, stronger, and kinder,” stated Sesame Workshop Chief Marketing and advertising Officer Samantha Maltin. “Community is at the coronary heart of all we do, and we are grateful to DoorDash for assisting us even more our get the job done when small children and households have to have us most.”

“I have normally valued the worth of community, so when DoorDash approached me to be aspect of a campaign showcasing community connections and celebrating neighborhood heroes, I was enthusiastic to husband or wife with them,” reported Daveed Diggs. “Now much more than at any time, strengthening and supporting community firms is vital and I’m psyched to perform a role in DoorDash’s efforts to construct neighborhood in the course of this time. As well as, you know…Sesame Avenue!!”

“The Neighborhood” marketing campaign was established in partnership with The Martin Company and directed by Academy Award winner Michel Gondry. Daveed Diggs and the Sesame Avenue Muppets sing and dance all over the places, as Diggs lends his signature move and drives the strength of the upbeat imaginative. The campaign spans Tv set, digital, and social activations.

Comply with DoorDash on Instagram and Twitter and tune in to the Large Activity on February 7 to perspective the :60 Tv place. To look for DoorDash for local favorites or to uncover your subsequent go-to, check out doordash.com or download DoorDash for Android or iOS.

*$1 for each buy to Sesame Workshop Conditions & Circumstances: No code vital. For every single buy put on DoorDash on February 7 & 8, 2021, DoorDash will donate $1 to Sesame Workshop up to $1 million.

About DoorDash
DoorDash is a technologies enterprise that connects buyers with their preferred local and nationwide enterprises in far more than 4,000 cities and all 50 states throughout the United States, Canada, and Australia. Launched in 2013, DoorDash empowers retailers to increase their organizations by helping to fix mission-critical troubles, this kind of as client acquisition, on-need shipping, insights and analytics, merchandising, payment processing, and shopper help. By developing the very last-mile supply logistics platform for nearby towns, DoorDash is bringing communities closer, just one doorstep at a time. Study far more on the DoorDash web site or at www.doordash.com.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization guiding Sesame Road, the pioneering television show that has been reaching and teaching young children considering that 1969. Right now, Sesame Workshop is an impressive drive for adjust, with a mission to aid young ones in all places mature smarter, much better, and kinder. We’re current in more than 150 nations, serving susceptible small children by a broad range of media, formal education and learning, and philanthropically funded social effects packages, each and every grounded in arduous investigate and tailor-made to the requires and cultures of the communities we provide. For much more details, make sure you visit www.sesameworkshop.org.

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Source DoorDash