May 20, 2024

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Free For All Food

Consultants assistance Unilever offer areas of Italian foodstuff manufacturer Bertolli

Unilever has bought components of its Bertolli brand name to Enrico-Glasbest, continuing a extensive procedure of dismantling and divesting the unit.

Bertolli is an legendary Italian brand name with a background that dates back to 1865, when Francesco and Caterina Bertolli began a delicacy store in Lucca, Tuscany. Over the earlier 150+ decades, Bertolli has grow to be a properly-recognised service provider of Italian cuisine solutions which include olive oil, pasta, butter, pesto and extra.

But less than the wings of conglomerate Unilever, the rather small Bertolli device was not obtaining the interest it deserved, according to Aleks Fiege and Jet van Koten, who equally formerly labored for the brand name in the Netherlands. They approached Enrico-Glasbest, a Dutch meals enterprise specialised in Mediterranean foods items making revenues of €30 million, to consider over and rejuvenate the brand name.

Consultants help Unilever sell parts of Italian food brand Bertolli

Enrico-Glasbest, recognised for among the some others its Jean Batôn mayonnaise, Enrico spreads and olives, and its range of antipasti, was alone on the lookout for an acquisition concentrate on and saw a strategic in shape with Bertolli, explained Robin Heetkamp, Handling Director of Enrico-Glasbest. “Bertolli fits in seamlessly with our strategy and ambitions.”

The offer sees trader-backed Enrico-Glasbest acquire the European pasta sauces, pesto and mayonnaise pursuits, and other trade mark legal rights below the Bertolli licence. The creation approach and staff supporting this will keep on being at Unilever. 

Fiege and Van Koten: “We see an tremendous opportunity with Bertolli. With more awareness for, and increased investments in good quality, innovation and marketing, a lot more price will be created. In Enrico-Glasbest we have uncovered an perfect property to convey this fantastic brand name to bloom once more.”

For Unilever, the offer sees yet another component of its Bertolli division phased out. The Dutch-British huge had beforehand bought the olive oil things to do to Spain’s Deoleo and the margarines things to do to Upfield. Meanwhile, the routines in North The usa had been sold to the Japanse Mizkan Group.

Dealmakers

Seller Unilever was advised by British isles-dependent groups from PwC (led by Johnny Matthews and Nathaniel Cahoon) and regulation business Baker McKenzie (led by Matthew Bennett, Tiarna Meka and David Scott).

Purchaser Enrico-Glasbest in the meantime hired Squarefield as its purchase facet M&A and personal debt advisor. Squarefield’s group consisted of Matthijs Dekker, Gijs Beukers and Sanne Simons. Accuracy offered the economical because of diligence (Martijn Vogelaar, Joris Timmers and Robert-Jan Drenth), although JSA-tax supplied tax and fiscal know-how (Ronald van de Merwe and Ronald Braxhoofden). 

Lawful consultancy to Enrico-Glasbest was delivered by JB Regulation (Jeroen Bleeker, William Bommel and Jos Ramhorst) and Myerson Solicitors (Carla Murray and Arman Hemani).