Chipotle is the most up-to-date fast food stuff model to introduce a movie star collaboration with the Shawn Mendes Bowl

• Chipotle has introduced a Shawn Mendes Bowl in the most recent rapid foodstuff celebrity partnership.
• The dish uses Chipotle’s new cauliflower rice, introduced this thirty day period to charm to keto and low carb shoppers.
• Celeb partnerships have been a major results for other fast food chains, like McDonald’s, in the last year.
• Go to Business enterprise Insider’s homepage for extra tales.

Chipotle is teaming up with singer Shawn Mendes on a burrito bowl to profit the Shawn Mendes Basis.

Buyers can purchase the Shawn Mendes Bowl on line or via the Chipotle app. The food, which expenses $US12.20, consists of cilantro-lime “cauliflower rice, black beans, hen, roasted chilli-corn salsa, romaine lettuce, and guacamole. The cauliflower rice is a new addition this thirty day period, and for $US2 for every order it can be applied in the location of white or brown rice.

Chipotle states that for just about every Shawn Mendes Bowl bought involving January 14 and January 28, it will donate $US1 to the celebrity’s foundation, which gives out grants to “empower younger changemakers producing an impact in sustainability.”

Collaborating with younger artists and creators became massive for speedy food stuff chains in 2020, so it really is no surprise Chipotle is finding in on the craze. The deals served brand names hook up with younger Gen Z prospects, and typically conclusion up on social media and as TikTok developments.

Movie star promotions aimed at youthful prospects have been massively profitable recently for McDonald’s with the Travis Scott food and Dunkin’ with The Charli. Employing Scott’s identify was ample for McDonald’s around the place to get started operating out of burgers. The connected items also marketed out.

Subway, another rapidly food stuff chain that operates with the exact same customisable assembly line method as Chipotle, just released its have superstar promotion showcasing former NFL Pro-Bowler Marshawn Lynch and superior protein options. Like Subway, McDonald’s, and Dunkin’, Chipotle’s Shawn Mendes Bowl frames an presently-current menu possibility in link with a superstar, as an alternative of really including to the menu. As Kate Taylor pointed out for Insider, these movie star partnerships give models the curiosity of a new menu product without the need of the additional fees and logistics of really including new substances.