Ben & Jerry’s Digs Into Pet Food With New Doggie Ice Cream

If you like Ben & Jerry’s Ice Cream, imagine how much your dog might like it.

© TheStreet
Ben & Jerry’s Digs Into Pet Food With New Doggie Ice Cream

The confectionary company is betting Rover raves over its two new flavors for doggies. There’s “the frozen fun of peanut butter & pretzel swirls in Pontch’s Mix and the cool creaminess of pumpkin and mini cookies in Rosie’s Batch,” Ben & Jerry’s, a subsidiary of Unilever , said in a statement.

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Just be careful Lassie doesn’t go on a canine-crazed Ben & Jerry’s binge, tossing those mini-cookies all over the carpet.

But worry not, Ben and Jerry’s says: “The tasty frozen treats are paws-itively perfect for your pet, specifically formulated for dogs with a sunflower butter base.”

The new Doggie Desserts will be sold individually in 4-oz mini cups or in 4-count multipacks, with a suggested retail price of $2.99 and $4.99. They will be available in supermarkets, mass retailers and select pet stores nationwide.

The delectable are “just what a good dog needs after a raucous puppy playdate or a long walk with their human,” the company said. “All of the high-quality ingredients used in Doggie Desserts can be found in current Ben & Jerry’s ice cream recipes.”

So hopefully you both come out of the experience unscarred.

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s global marketing specialist.

Pontch’s Mix and Rosie’s Batch were named after two real dogs in the dog-friendly Ben & Jerry’s office — an affectionate Frenchie and a rescue mutt of mixed heritage.

Unilever recently traded at $59.43, down 1.8%, and is up 5% over the past year.

This article was originally published by TheStreet.