A.G. Perino Offers a Fresh, Approachable Just take on Traditional Italian-Fashion Dry and Sweet Vermouth
SEATTLE, Dec. 14, 2020 /PRNewswire/ — Precept Wine is very pleased to announce the launch of A.G. Perino Dry and Sweet Vermouths. Crafted by acclaimed winemaker, Hal Landvoigt, A.G. Perino is 15 decades in the generating. Inspired by late-evening cocktails and discussion at a bar in Dusseldorf, Germany, Principle Founder and CEO Andrew Browne challenged Landvoigt to generate a vermouth of extraordinary good quality and price. What adopted was around a ten years researching creation solutions consulting with pro craftsman, winemakers, and bartenders and tasting samples from about the globe in an epic journey to generate the greatest vermouth for everyday use.
A.G. Perino utilizes premium wines and organic flavors to make a vermouth in basic Italian fashion. “Though A.G. Perino is ideal in basic cocktails these kinds of as a Negroni or Manhattan, it was also developed to be fantastic simply on the rocks. Despite the fact that several producers ‘back into’ vermouth utilizing leftovers and what is at hand, I created A.G. Perino from the ground up, equivalent in nature to the process of generating the world’s greatest gins,” remarked Landvoigt. “The base wine is equally as significant as the further levels of flavors captured by the herbs and botanicals. I wished a vermouth with pronounced taste.”
Landvoigt’s colleague, Alex Evans, Main Advertising Officer at Precept, named the vermouth in recognition of the Perino relatives, longtime good friends, who adore to rejoice their family’s prosperous Italian heritage. “Every single Sunday the Perinos occur jointly and share terrific wine, good foodstuff, and wonderful enterprise like Anthony G. Perino’s delightful Negroni cocktails. It is a privilege to name this vermouth in their honor,” remarked Evans.
With refreshing, modern day packaging and an remarkable $9.99 SRP, A.G. Perino provides enjoyment and innovation to a growing class, up 35% in greenback volume over the earlier 26 weeks. (Resource: Nielsen ending 11.28.20 Overall US xAOC + Liq Plus & Total US Benefit)
A.G. Perino Dry Vermouth is new, dazzling, and herbal. It sales opportunities with notes of citrus zest, adopted by flavors of bay leaf, lemongrass, cucumber, lanolin, grapefruit pith, and white pepper. It pairs well in bourbon, rye whiskey, gin, and tequila cocktails or on the rocks with a lemon twist.
A.G. Perino Sweet Vermouth is nuanced with levels of botanical aromatics. Golden caramel in colour, it sales opportunities with woodsy notes of balsam and clove and follows with heat flavors of walnut husk, vanilla, honey, and Ceylon cinnamon. Appreciate on the rocks with an orange-peel garnish or combined with straight bourbon, rye whiskey, and other entire-bodied spirits.
“As more individuals experiment with at-property mixology, there has under no circumstances been a superior time to find out A.G. Perino. For on-premise accounts, no other vermouth can supply the value and quality of this vermouth. I obstacle anybody to find a better-tasting vermouth below $20,” mentioned Browne.
A.G. Perino Dry & Sweet Vermouths are dispersed nationally and accessible online at www.AG-PERINO.com.
About Principle Wine:
Seattle-centered Precept Wine is the most significant privately held wine producer in the Pacific Northwest and a top rated 12 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine business, Principle owns and maintains approximately 4,000 planted winery acres across Washington, Idaho, New Mexico and Oregon such major wine models as Waterbrook, Gruet, Browne Spouse and children Vineyards, Canoe Ridge Winery, House Wine, Pendulum, Primarius, Washington Hills, Fight Creek Cellars, Callaway Cellars, Ste. Chapelle, Cense and A.G. Perino vermouth, moreover tasting rooms and hospitality all through the Pacific Northwest and New Mexico. Established in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered a lot more than 800 put together ideal buys and critical scores exceeding 90 details. Master a lot more at www.preceptwine.com.
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